Post by Jeff Logue of Retechulous, LLC
This real estate marketing video is absolutely killer! Apparently, this agent was able to sell the property within less than 30 days, simply by using this powerful marketing tactic to attract buyers. I have never seen anything close to this level of quality before, and I just had to share it with you.
6816 Pacific View Drive, Hollywood Hills from Eric Lavey on Vimeo.
Now, a few things to keep in mind. First of all, this is not meant to intimidate you; rather, inspire you to start using video for your listings as well. Of course, not every one of us is going to spend the money to hire a professional director to create our real estate marketing videos, but it is something you may want to consider. ( :
Either way, video has a unique way of drawing our attention and making a bigger impact then a simple listing with pictures. Above all else, this video was able to draw the interest it did, because he focused more on benefits and lifestyle instead of the features of the property. Learn how to paint a picture for your audience that can literally stir up emotion. Also, keep your videos short…like 2-3 minutes short.
Now, if you want to consider hiring a professional to help you with some of your efforts, then here is a simple list of ideas to get you started:
- Hire a college student who is majoring in arts and video
- Submit a posting to Craigslist or your local classifieds
- Join a local networking group to find contacts
- Work with someone from your church
But again, don’t allow over-analyzation to hold you back from taking action now. Start creating real estate marketing videos for every single one of your listings. Also, produce other interesting content for your lead capture offers, Craigslist ads, local businesses of the week, and any other marketing medium you can use to draw traffic in. Make this a weekly habit and you will start to harness the power of video for your business!
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