One common question we get from agents is “Why don’t you require more information on your pages… like phone number, or name, etc…”
And the answer is simple — Requiring more fields suppresses opt in rates, and gives you less prospects to incubate via email.
That said, of course you want to gather more details than just an email address… if you can.
Because it’ll allow you to do more specific, targeted follow up… giving your prospects the kind of follow up service that they are specifically looking for.
So, instead of putting a bunch of fields on the front end of our online sales funnels, we’ve recently been playing with adding a “final step” survey after folks opt in on some of our Squeeze pages. The results have been AWESOMESAUCE!.
We’re not only getting the email address, but on the “final step” pages we’re:
- Gathering more details about what the prospects property search criteria.
- Getting them to raise their hands for “bonus items” such as information about financing, or a consult about how to sell one their properties, or a request to tour bank owned property deals.
- And in a relatively high percentage of cases, we’re “bribing” real phone numbers by offering to text message additional info.
Once the prospects commits by providing an email on the first page, they almost always stay consistent with their committment and finish the additional survey questions, so they can be taken to the original info they were looking for.
The video below shows you how to integrate the Final step survey into your Retechulous squeeze pages…
If you’re not already a member, you should watch the video anyway so you can get a glimpse at the second step, and start to use it in your own real estate marketing. Or you can just save your self some trouble, and join… so you can start using this stuff right away, in the next few minutes.
[videoplayer file=http://newretech.s3.amazonaws.com/2ndstep.mp4 /]
If you want to see an example of this process in action, from initial squeeze page to final survey, go ahead and click here…
… then come back to this page, and tell us what you think in the comments below. (Thanks!)