Why is mobile real estate marketing so important? First of all, most of your competitors are not implementing this newly introduced technology yet. Plus check out these staggering statistics below:
- 80% of The U.S. Population Currently Uses Cell Phones
- 72% of These People Send & Receive Text Messages
- For every message that is sent, there is a 97% open rate
Ninety seven percent of real estate text messages get opened! How does that compare to your email marketing efforts? It appears that people have become more and more numb to email spam, but there is not the same psychological lull when it comes to SMS marketing.
Not only that, but with the mobile real estate marketing system that we introduce below, you are guaranteed to capture legit phone numbers every single time. Again, unlike email leads where people can input whatever information they want to, you will receive qualified leads from every contact you make. Now, introducing…
The 11 ways you can start using mobile real estate marketing for your business:
- Sign Riders – For every listing or open house, be sure to include a real estate text message code for the property. This can even be included on each directional sign you use to lead people to the property as well. It’s one of the easiest ways to get people to take action right away instead of using the traditional flyers. And even with those, be sure to include your mobile marketing information.
- In Print – This includes everything from postcards, expired and FSBO letters, home magazines, newspaper ads, or even store community boards. Plus for those FSBO letters, you could even gather together some information and pictures on the property and send a message that says, “I’ve created a mobile real estate marketing site just for you. Text…” That’s sure to drum up some interest.
- On Your Websites—First of all, I hope we don’t need to get into the importance of having websites and online marketing platforms setup. So we’re going to assume that this is already a part of your real estate marketing efforts. If not, we need to talk. We have found that including the QR code at the top right and/or in a pop-up works most effectively. You can even include real estate mobile marketing codes in the body of your social profiles or a QR code in place of a photo.
- Business Cards—Include the text ID and QR code on the back of the card with some type of fun or enticing message to get people to visit your page. You are much more likely to do business with those you come into contact with by including this lead capture element.
- Emails Signatures—Along with your address, phone or whatever else you include on your signatures, never forget to have something that says —->TXT ABC to 123456 for… (Also, a ninja strategy is to include these messages on your auto replies as well.
- Listing Presentations—Never leave home without one. Whenever presenting to a first time client, be sure that you have setup an example mobile real estate marketing page for their property. This is a perfect way to make a great impression, which virtually none of your competitors are using.
- TV Advertisements –Since ads are more reasonably priced than ever, you can get double exposure by promoting your company and instantly capture leads by including a text ID during the commercial as well. Avoid include the QR code, however, since most people will not take the time to get out of their LAZY Boy.
- Radio Advertisements—This real estate mobile marketing tip is similar to TV, with a text message call to action several times during the ad. Most people will have their phones at their hip, which will ensure a higher response rate.
- Outdoors—Everything from buses, trucks, gas stations, restaurants, gyms, car washes, coffee shops, you name it! Wherever it makes sense to include your flyers, cards, or advertisements is perfect for real estate text marketing
- Craigslist—Want a new way to get your audience to respond to your Craigslist ads? Include your information and QR code in the body of your ads that requires visitors to text in order to see videos or videos. You could even try including your text info in the title, but this may get flagged.
- Facebook Advertisements—By far, this is one of our favorites! You’ve seen the Facebook ads when your logged into profile? Try including a QR code as the picture along with your Text ID in the body. We tried this on a recent webinar and attracted 68 free leads! In other words, people went to our mobile real estate marketing platform without clicking on the ad! Beautiful…
Real Estate Text Messaging for $9 per month!!! (Available In U.S. Only)
So here’s what you can do next. We work with a company called Homecellers. Typically they charge $29.95 a month, but because we are a preferred affiliate, all or our clients will get a 66% discount when they order through us. That is only $9 a month (and an optional $20 onetime fee for branding), or about $.30 a day!
Our plan includes an unlimited amount of listings and leads, 15 photos per listing, built in mapping features, on demand video in each listing, post to Facebook & Twitter and it is optimized for all cell phones. We doubt you’ll ever find a better deal. To get started with your own real estate mobile marketing platform today, click the blue link below.
