Post by Jeff Logue of Retechulous, LLC
Do you want to know the single greatest strategy for generating more sales? Well, unless you learn how to effectively implement real estate email marketing for your business, you will be missing out on an enormous goldmine of opportunity.
However, in order to fully take advantage of this tactic, you need to know exactly how to interact with your audience. Too many professionals miss this very important point by either sending very sporadic emails or simply providing content that is less than desirable.
Thankfully, we have discovered a system that works regardless of where you live or who you are marketing to…
Secret Real Estate Email Marketing Formula That Produces Results
We refer to this as the laziest but most powerful method for staying in touch with your list. Therefore, we no longer accept the terrible excuses that agents don’t have enough time. Or that people don’t respond to this medium anymore.
That’s complete horse manure. In fact, our own business has basically been built around this one single strategy. So now that we’ve gotten that out of the way, let’s dive into how you can start to implement this idea right now.
- Step 1 – Schedule 2 specific days each week: Before we get into any mechanics, you must first tattoo this behemoth truth into your mind…without consistency, your real estate email marketing efforts will be completely wasted.
Consequently, it is vital to your list’s lifeblood that you make a point to send out your messages like clockwork each and every week. Make this just as important as presenting your next listing presentation or hosting the next open house.
In fact, many case studies show that people are much more likely to interact and remain signed up for your content if you email more regularly than if you only touch base once or twice per month. So pick a morning early in the week and another one a few days later in the week to blast out the following…
- Step 2 – Updated free weekly list of (insert your niche): Regardless of whether you focus your real estate email marketing on foreclosures, luxury properties, town homes, ranches, distressed properties, etc. the same principles apply.
Simply sign into your MLS or IDX system and paste the updated link into the body of your email. This can be entitled, “Your Free Weekly List of INSERT NICHE is Here!” Include any other necessary details as well such as their name or your contact information.
- Step 3 – Best buy deal of the week: Please do not neglect to follow through with this step. We have heard countless reports of people receiving viral responses on these messages alone. Thus, take the initiative to find something that offers great incentive and then tell people about it.
This real estate email marketing strategy can be done via text or video. If you choose to use the latter (which can tend to generate better response), do a brief live tour of the property or a screen capture utilizing Screenr.com to briefly review the details.
- Step 4 – One call to action (CTA) per email: Finally, keep your messages simple with this tip. Otherwise, your emails will tend to be crowded and cluttered and could hurt your response rates. Something that has worked for us personally time and time again is a “private open house.”
This offers a nonthreatening and effective way for people to view each property without feeling pressured. Plus, you can leverage your own time even better! Be sure to give people the option to either call, text or email to RSVP.