Post by Jeff Logue of Retechulous, LLC
What kind of value are you offering your website visitors? For those who are aware of Google’s recent update to the “Panda” algorithm, it is apparent that the search engines are cracking down more and more on low quality sites. In other words, if you aren’t offering good and original content for your real estate marketing, then it is possible that you will be hurting your rankings in the long run.
Whether or not your goal is to rank high in Google for particular keyword phrases in your local area, it should nevertheless be your focus to produce videos, articles, posts, etc. that will be of interest to your readers. Generating traffic is the most important part regardless of how you obtain this.
You want your prospects to engage with your material. It is imperative that you transition visitors from your other blogs, social media profiles, Youtube account, etc. back to your central hub. This is how you start to build a relationship using this real estate marketing tactic.
That is why we harp on the concept of building a business around a particular domain where you can continually add new and fresh content for people to come back to. You will keep your audience informed and entertained, plus you will certainly be the first person they contact when ready to buy or sell their property.
Producing More Backlinks To Your Website
So if part of your marketing plan includes building high quality backlinks in order to drive more traffic and improve search rankings, then you need to listen up. Link farms and similar paid for services are a thing of the past. Though in the short term you may benefit from them, in the long run Google will catch up and slap you silly for such practices.
Though it’s a little more painful, it is crucial that you continue to produce fresh content. If you don’t want to do it all on your own, get other members of your team contributing to your real estate marketing efforts or hire out a service. The good news is for more local areas, you won’t have to create nearly as much content in order to get a good spot in the search rankings.
So without any further ado, here’s an incredible training offered from SEOmoz.org on “Preventing Link Based Penalties:”