There’s no doubt about it… Pinterest can send a lot of traffic to your Real estate website.

And what better to post to Pinterest then really sharp looking photos of your listings, right?

Right.

But you’re going to want to collect some leads in the process.

Which is Why We’ve Just Launched “Property Pinner”

Here’s how it works…

• First, you’ll upload a picture of a property.
• Then, you’ll include some teaser info about the property
• Then, you’ll specify a “redirect url” where visitors can get more info about the property
• Once uploaded there will be a form at the bottom of your post that offers more info in exchange for the email address.
• Visitor enters email, sees more property details… and you get the lead

Now, it’s just your job to follow up in a cool, not pushy way. Which of course, you won’t… because you’re a realtor. But oh well.

Anyway, if you want to participate, just go to PropertyPinner.Com and submit your pic.

And remember, part of the appeal here is that other agents will be posting there photos and pinning them to their own Pinterest accounts, which… if you know Pinterest at all… you’ll understand right away that this equals traffic and leads for you.

Get it? Great… check out PropertyPinner.Com to get started! (There’s a little “submit property” link at the top…)

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Do you want to know the single greatest strategy for generating more sales? Well, unless you learn how to effectively implement real estate email marketing for your business, you will be missing out on an enormous goldmine of opportunity.

However, in order to fully take advantage of this tactic, you need to know exactly how to interact with your audience. Too many professionals miss this very important point by either sending very sporadic emails or simply providing content that is less than desirable.

Thankfully, we have discovered a system that works regardless of where you live or who you are marketing to…

Secret Real Estate Email Marketing Formula That Produces Results

We refer to this as the laziest but most powerful method for staying in touch with your list. Therefore, we no longer accept the terrible excuses that agents don’t have enough time. Or that people don’t respond to this medium anymore.

That’s complete horse manure. In fact, our own business has basically been built around this one single strategy. So now that we’ve gotten that out of the way, let’s dive into how you can start to implement this idea right now.

1. Step 1 – Schedule 2 specific days each week: Before we get into any mechanics, you must first tattoo this behemoth truth into your mind…without consistency, your real estate email marketing efforts will be completely wasted.
   
   Consequently, it is vital to your list’s lifeblood that you make a point to send out your messages like clockwork each and every week. Make this just as important as presenting your next listing presentation or hosting the next open house.

   In fact, many case studies show that people are much more likely to interact and remain signed up for your content if you email more regularly than if you only touch base once or twice per month. So pick a morning early in the week and another one a few days later in the week to blast out the following…

2. Step 2 – Updated free weekly list of (insert your niche): Regardless of whether you focus your real estate email marketing on foreclosures, luxury properties, town homes, ranches, distressed properties, etc. the same principles apply.
   
   Simply sign into your MLS or IDX system and paste the updated link into the body of your email. This can be entitled, “Your Free Weekly List of INSERT NICHE is Here!” Include any other necessary details as well such as their name or your contact information.
3. Step 3 – Best buy deal of the week: Please do not neglect to follow through with this step. We have heard countless reports of people receiving viral responses on these messages alone. Thus, take the initiative to find something that offers great incentive and then tell people about it.
   
   This real estate email marketing strategy can be done via text or video. If you choose to use the latter (which can tend to generate better response), do a brief live tour of the property or a screen capture utilizing Screenr.com to briefly review the details.
4. Step 4 – One call to action (CTA) per email: Finally, keep your messages simple with this tip. Otherwise, your emails will tend to be crowded and cluttered and could hurt your response rates. Something that has worked for us personally time and time again is a “private open house.”
   
   This offers a nonthreatening and effective way for people to view each property without feeling pressured. Plus, you can leverage your own time even better! Be sure to give people the option to either call, text or email to RSVP.

Real Estate Email Marketing

How effective is Facebook real estate marketing? With certain verified reports of click through rates being down on ads, or older generations clicking more frequently than younger more mobile ones…it could appear that agents may just be wasting their time.

Yet, with a network of over 800 million active people worldwide, wouldn’t it only make sense that despite these negative statistics, there is still a ton of opportunity for real estate professionals to have a positive ROI on both time and money when ideas are executed properly? Are experience says so.

Today I stumbled across this article regarding Facebook real estate marketing by Inman News, which went into some fine details about how agents can effectively start to follow up with those “likes,” in order to build rapport, exposure, and future business. And truthfully, regardless of whether you attract “likes” or leads, the biggest variable to your success is in how you choose to follow up.

Now, I would like to point out that anytime marketers begin to place too much emphasis on any one strategy, they are destined for failure. This doesn’t only refer to using actual platforms such as Facebook, Youtube, or Twitter, but also the methods they implement in order to generate those leads.

So instead of choosing to utilize a “one size fits all” plan for your Facebook real estate marketing, take time to test various strategies in order to find processes that produce the greatest results.

4 Powerful Techniques to Produce More “Likes” & Leads:

1. The disappearing “like” gate: Here’s our first example of a tactic you can use to draw in more “likes” for your page. One template will display about 40 or so video tutorials that quickly fade away from view. If the user wants to access more of the content, they need to first “like” it.
2. Send traffic directly to a squeeze page: This is pretty clear cut. Very simply, direct all leads that are produced from your Facebook real estate marketing ads straight to one of your landing pages that you host. Find the copy and makeup that works best for you to ensure higher conversion rates.
3. Property search: We have mainly tested this in the foreclosure niche, and it has worked incredibly well. When a visitor lands on your Facebook page, they will be instructed to “like” your content in order to see the most recent foreclosure results. See video below…
   
   

Facebook Real Estate Marketing

4. Facebook hosted squeeze: Another idea you can try is known as the Facebook squeeze. In other words, offer a high quality report, training tutorials, discounted future services (such as a free inspection, deduction on closing costs, and so on), etc. on your landing tab with an integrated opt in form.

Of course, this is not an exhaustive list, but it gives you some ideas that you can start to use for your Facebook real estate marketing. Each niche and local market will be a little different, so be sure to continually test and tweak.

As you can see from the above examples, there are various ways to produce either “likes” or leads with Facebook. However, in order to ensure that you convert these into future business opportunities, follow up is the most important ingredient. So check out Inman’s article above for a few creative ideas on how to stay in touch with your audience.

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Want to know how to create moveable images just like Josh’s sandwich for your online real estate marketing efforts? This is something that we just recently started implementing with our own sites and marketing materials, and it has had an amazing effect on conversion rates.

Thanks to Screencast-O-Matic, this process is easier than ever to setup. First, you’ll want to use your webcam to shoot a quick video of yourself. Or, feel free to use a video camera if you intend to produce footage away from your computer screen.

Find a way to make your content funny, engaging, shocking, etc. in order to utilize this technique as a perfect pattern interrupt. Once you have your real estate marketing video created, your next step will be to record a short screen cast of the video using Screencast-O-Matic.

How to Use Screencast-O-Matic

At their home page you will see the blue “Start Recording” button that you can select to start producing a free screen cast. A screen recorder box will then come up that is very user friendly. Record your desired length and then select “done” (Note: Be sure to keep this to about 15 seconds or less to control the file size).

Next, you can choose “Save to Video File” and then you will select the file type “gif.” Once this has been saved to your computer, you will then want to upload this to your real estate marketing blog so that the file can be posted to your desired location. Grab the html that your site provides for this image, and then use the following image source code.

Copy and paste this anywhere that html is accepted, and your image will now actively loop right before your eyes. Pretty simple isn’t it? And the best part about this is that you can easily make your marketing stand out above the competition. For example:

• Use the gif as a part of your lead generation forms
• Add these to your blog posts to keep visitors engaged
• Place this code in your Craigslist ads along with a call to action straight to a landing page

And I think you get the idea. Be creative with this real estate marketing tactic and have a little fun. Anytime that you are able to do something that is a little outside of the norm, you are separating yourself from the pack and increasing your chances of generating more leads and business. Good luck!

Real Estate Marketing

If I had only one tip to give you for your real estate internet marketing it would be this: always be taking some form of action! You see, with thousands of people competing on a regular basis for search rankings, social shares, traffic, leads, etc., the individuals who end up being the top players in any market are those who are constantly building their online presence.

Although this seems like a very simple concept, so many agents and brokers fail to implement the ideas and strategies that they learn quickly enough..if ever at all. Instead, what we find is that many professionals will do all they can to learn the latest and greatest, but never utilize each concept to its full potential.

Why You Must Take Massive Action With Your Real Estate Internet Marketing:

First of all, the interwebs are a wild and crazy place. If you are not staying on top of current marketing trends and taking action, then you will very quickly forgot valuable knowledge. It doesn’t pay just to be the biggest fan that never actually participates. Therefore, make a point to get out there and mess up as much as possible so that you can begin to learn from your mistakes.

Never allow fear to hold you back! Instead, adopt the mentality of “ready, fire, aim!” What you will find is that although your articles, videos, blogs, and other real estate internet marketing attempts are not perfect, little by little you are beginning to capture more leads as traffic slowly trickles in. And that your audience doesn’t really care if you are producing academy award winning material.

Then one day things start to really happen. All that inertia you initially faced suddenly sends you flying into a jet stream of activity and your online business really starts to take off! But only those who are willing to continually fight to produce more content and invest in making this a full time business will truly win.

Consequently, you need to sit down and take a serious assessment of how you can begin to implement an effective real estate internet marketing plan that will start producing results. Next, jot down action steps for each day, week and month and make a point to always stay on top of your commitments.

Make your internet marketing a priority just like you would for your listing presentations, showings, and open houses. That way there are no excuses. And if you need a little extra inspiration, then learn to…

Get Out There & Make Like Bobby Daddis!

Want to know how to dominate your local area implementing real estate investor marketing tactics? Although the power is certainly in your list, many beginner investors do not have a clear cut path of how to start generating leads right out of the chute; thereby forfeiting loads of cash and deals to their competition.

In fact, this is where we originally started years ago when focusing on house flips, lease options and short sale properties. Yet, regardless of how much knowledge we garnered on the latest and greatest investing strategies, real profits were not made until we truly grasped how to properly market ourselves online.

How Can I Become a Real Estate Investor Marketing Ninja?

One of the most popular and effective ways to generate free leads for your business is via Craigslist. By implementing a proven 4 step process, we have witnessed countless investors, Realtors, brokers and other real estate professionals produce tons of leads for their businesses regardless of what area or market that they reside in.

And what we have observed over time is that so many people are going about presenting themselves on Craigslist in the wrong way. Quite frankly, those who continue to follow traditional marketing methodologies on this platform are missing out on hundreds or even thousands of leads every month.

Learn How to Implement This 4 Step Real Estate Investor Marketing Strategy Now

Craigslist Real Estate Marketing

As Josh mentioned in his video above, the other side of the token is that you need to also have the proper lead capture pages in place. You can create all the ads and great copy you want to, but if you are not directing your visitors to the right place then your efforts will be quickly wasted.

However, it isn’t always easy trying to learn how to write code, pay for hosting, or create effective squeeze pages while also attempting to run a full time business. These strategies can take months to learn, and without any type of template to glean from it can seem nearly impossible.

Thus, we have put together a free system to help with your real estate investor marketing that will allow you to produce these pages with a few simple clicks. In order to get setup and start using this platform immediately go to free squeeze system now.

We have heard some agents say, “Craigslist real estate marketing doesn’t work in my area.” Of course, after they begin to invest more time in our Buyer’s Leads by Tonight system, it becomes apparent that this is just a negative way of thinking. The problem isn’t that their market is saturated or buyers and sellers are less inclined to search for properties this way; rather, it has more to do with the process.

Unfortunately, many real estate professionals are still following old school methodologies in order to attract a different style of lead. For those who have grown up using more traditional methods such as classifieds advertising can tend to carry over the same mindset when implementing Craigslist real estate marketing tactics.

Although online marketing is still relatively new comparatively speaking, it is quickly replacing older and more outdated strategies at an alarming rate. Therefore, those who intend to stay in the real estate game for the long term need to learn how to adjust and adapt to this style of marketing. For those of you who are still getting a poor response with your ads, here are a few things to consider…

Headline is Not Compelling Enough

Problem # 1 is that people are not even clicking through to see your ad. Unless you are taking the time to write a unique and catchy title that draws the attention of your viewers, your post could very easily be disregarded and swallowed up by the masses of information. Look at what everyone else is doing with their Craigslist real estate marketing and find a way to be different. Stir up emotion and focus on enticing features/benefits of each listing.

Weak Lead Capture Offer

Next, even if you are able to draw visitors in to view your ad, you will still have a very poor conversion rate if you are not proposing the right offer. Therefore, you’ll need to get into the head of your prospect in order to discern exactly what they are looking for. In other words, your purpose is to help fulfill a need or desire that they may have so that they will agree to opt in to your list.

Squeeze Page is Not Fully Optimized

Finally, the ads you create for your Craigslist real estate marketing need to point to some form of lead capture. This is where prospects will obtain the information you are providing in exchange for an email and/or some other contact information. However, your initial attempts may not convert very well. Therefore, you need to continually split test your page in order to find something that works for your market. This stuff takes time and your efforts will pay off in the long run.

In conclusion, do yourself the favor of testing these 3 big problem areas first before throwing in the towel on Craigslist real estate marketing. Try out our proven 4 step approach today and discover the power behind following this amazing strategy!