Post by Jeff Logue of Retechulous, LLC
According to Polaris Marketing Research, over the last sixty days only eighteen percent of Americans submitted a tweet while approximately twenty two percent read one. Are you investing your precious time and money into strategies that will produce the most return on investment? It’s time to take inventory of the results you have achieved with your real estate marketing plans.
Now before any assumptions are made, I am not advising that you toss out the idea of using Twitter altogether. But at the same time, we need to constantly reevaluate exactly what is producing the most traffic and revenue for your sites.
Life is short, and it doesn’t make sense to spend hours a week on things that only keep us busy. In the wise words of Jerry Maguire, “Show me the money!” So your first step today will be to open your Google analytics, Get Clicky or whatever other tracking software you may be using.
And please don’t tell me that you haven’t been measuring your results. If so, I need you to click one of those blue links above and set that up right now! You are completely missing out on the most valuable information necessary to even succeed with online real estate marketing. And this article will not even apply to you for about the next 30 days, so feel free to come back later.
But I digress. Once you are in your account, you’ll want to start reviewing what sources your traffic is coming from. You can start with the last 30 days and progress up from there. Depending on how long you have been measuring your statistics, you will start to discover some valuable information.
Your Must Know the Answers to These Questions…
First of all, what are the top 3 major traffic generators? Do you see any ongoing trends or popular topics that are drawing in the most prospects? What tends to hold their attention based on the bounce rate and the time on each page? Out of that, how many people are actually converting?
Also, have you set up shortened URL’s for your Facebook pages or other platforms that provide free reports or converting offers? How many people are actually clicking on those things, and did you include a call to action within it that requires them to give you their contact information?
You need to know exactly what is working with your real estate marketing plan, and what needs to be tweaked or thrown out. Is there anything that you are spending far more time on than necessary based upon those results? Remember, you aren’t providing information, posting tweets, getting likes or uploading videos just for fun here.
Once you discover what your sweet spots are, I want you to start devoting at least 75% of your marketing efforts there. To reiterate, platforms like Twitter don’t always provide the most traffic or customers, but they are extremely useful in helping with SEO and they can be easily automated.
Therefore, you will be able to get the occasional visitors or referrals from these real estate marketing systems and it’s just another way to build more authority on the web. So instead of taking the time to update your contacts every 15 minutes on your exact GPS location, write another article and make some more money.