Post by Jeff Logue of Retechulous, LLC
One key real estate marketing idea to obtaining more business and increasing local influence is by building a strong list of referral partners. This is one of the easiest and cheapest ways to market to your target audience without needing to add thousands of new subscribers to your email database or taking hours of time to produce additional content.
Plus, by relying on another’s list, you can allow the power of duplication to quickly multiply your efforts. Instead of conducting more property tours, video marketing tactics, social media promotions, etc. you will immediately be able to build trust and rapport with new prospects. Therefore, let’s discuss 3 strategies that will help you to increase your referral basis:
Real Estate Referral Marketing Idea #1: Contact Local Site Owners
Although you may only find a small portion of people who want to partner when implementing this strategy, it can be a great way to build a couple of high quality relationships with others who are taking advantage of online real estate marketing ideas.
Very simply, you can start to research local professionals on Google or through social media to find website owners to contact. Once you find a business that you would like to partner with, submit an email request and/or call their office to discuss some potential opportunities.
Real Estate Referral Marketing Idea #2: Promote Other Businesses
Another avenue that can benefit you in many ways is by writing a feature article or promoting another business on your own real estate marketing blog. Also, these referrals don’t necessarily need to be real estate related either.
If you can find a positive way to talk about another local business that will drive traffic and raise awareness for other entrepreneurs, you will find the favor will be returned to you twofold. Regardless of where you live, word always gets around very quickly.
I’m a big believer in you reap what you sow; therefore, by taking the time to genuinely help out someone else, you will always receive a return on investment. Overtime those businesses may recognize you as well in their marketing efforts and return the favor.
Or perhaps you may grab the attention of another local marketer in your area who is impressed by your intentionality and professionalism, and will thereby contact you. Plus this could open the door to one of the most powerful SEO strategies available to internet marketers today, which is guest blogging.
Real Estate Referral Marketing Idea #3: Join a Referral Group
And of course, one of the most effective traditional methods to increasing your circle of influence is by joining your local real estate club or referral group. There is nothing like an in person interaction to build quality and worthwhile relationships. Thus, always discover what they need and how you can serve their business first.
In conclusion, by implementing these 3 core strategies along with other online networking tactics, you will start to build long-lasting and beneficial referral relationships that will greatly improve your ROI.
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